benefits of choosing beta concepts group as your trade show leader
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OVERVIEW
For companies who want to publicize their products, trade shows are a good use of time and money. A trade show is an investment with real costs. The following are the benefits that a company should look for while evaluating participation in trade shows, that is, interaction between new buyers and decision makers. The trade show provides the opportunity for buyers and sellers to interact with each other on the same platform. It allows the companies to connect with existing and new or potential buyers. It also allows sellers to meet the decision-makers (attendees) who might not have time to meet with a salesperson. They go to trade shows to stay up to date with developments within their industry. -
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Lower Cost Per Sale
A trade show provides multiple buyers to interact with the companies. This reduces the cost per sale instead of approaching buyers one by one. -
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Publicity Of The Goods
For the companies that cannot invest large sums of money in mass publicity, trade shows enable them to market their products in front of their buyers at a single place. -
4
Time Saving
Lots of valuable time is saved with trade shows, especially when compared with setting individual appointments with suppliers. Furthermore, these trade shows take care of the buyers, enabling them to make quick purchasing decisions between two products. -
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Access
Trade shows also present opportunities to the sellers that are at a distance from the market. For these companies, the buyers usually don't have easy access to them because of the long distances, because they might be a third party vendor, or because they do not typically need to speak to the client face to face. Trade shows provide access to buyers in a way no other marketing strategy can. -
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Testing a New Product in Market
Trade shows offer a great platform for the companies to introduce their new goods to the market, especially those for which they are still establishing sales potential. Here they receive instant reviews from the users. -
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Connect with Attendees
Attendees are in reality the active buyers who organize the trade shows to establish contact with the sellers without wasting time in assigning dates for meetings. Through trade shows, companies can gather market intelligence on their industry. This will give them opportunities to learn about the competition and the market in general. By observing the booths of their competitors and examining their products, a company can obtain a better understanding of their position in the market and how to compete against their competitors in a better way.
Trade Mission
Beta Concepts Group participated as a consultant in a February 2014 trade mission to Chihuahua City, Mexico that included one-on-one meetings with businesses in the State of Chihuahua, Mexico. The purpose of U.S. business organizations joining us was to seek and expand their global sales volume and market their goods or services at a reasonable cost to foreign markets.
BENEFITS OF CHOOSING BETA CONCEPTS GROUP AS YOUR TRADE MISSION ORGANIZER
A Trade Mission is a coordinated cross-border visit by a group of business executives to meet potential buyers or agents, usually after initial market research by a chamber of commerce, industry, or trade association, or the visitors' embassy, and often accompanied by a small exposition. In other words, it is a group of key industry movers and shakers going to another country to promote their exports. Most trade missions visit multiple cities and either hold small expos or matchmaking events.
A reverse trade mission is one that brings key buyers in an industry to a country where they are planning to buy equipment, goods, and /or services. Importing--not exporting. Matchmaking events dominate this type of mission. Beta Concepts Group participated as a consultant in a February 2014 trade mission to Chihuahua City, Mexico that included one-on-one meetings with businesses in the State of Chihuahua, Mexico. The purpose of U.S. business organizations joining us was to seek and expand their global sales volume and market their goods or services at a reasonable cost to foreign markets.Certified Trade Missions
What Are Certified Trade Missions? U.S. and Foreign Commercial Service Certified Trade Missions (CTMs) are overseas events planned, organized, recruited, and led by private and public sector export-oriented groups outside of the U.S. Department of Commerce. CTMs are hosted by the U.S. Department of Commerce's overseas Commercial Service offices. CTMs bring representatives of U.S. companies into contact with potential agents, distributors, joint venture partners, licensees, local businesses, and government contacts. CTMs typically include the following:- one-on-one business appointments
- market briefings
- networking receptions
- selective sessions on local business practices, site visits, or seminars
U.S. Commercial Service posts in the targeted markets provide guidance to the sponsoring organization (the organizer) and the participating companies. The posts also provide trade promotion focused services to the organizers which are mutually agreed upon during the application phase of the trade mission. Mission budgets and parameters, once agreed upon in the Certified Trade Missions Application for Mission Organizers, are finalized by a signed Participation Agreement. The agreement commits both the CTM organizers and the posts to specific responsibilities laid out in the Conditions of Participation. For more information on participating in a Certified Trade Missions, please contact Beta Concepts Group.
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